Store staff get asked about sex all day. Most have no training.
Shoppers walk into adult stores with real questions: which lube, which first toy, why sex hurts, what changes with menopause. Staff usually guess or go quiet.
Retailers have asked for real education materials for years. Nobody has given them good ones.
Emily has 20 years of answers. We package them for stores.
We turn Emily's answers into a simple kit stores can use every day. It doesn't sell any brand, just honest, friendly answers from Emily.
Four things. All from Emily.
Every piece below is a sample of what stores would get.
Lube 101: what to say when someone asks "which one?"
Private and free. Emily answers the best questions on her podcast.
From the Sex With Emily podcast.
New Year, New You: what your shoppers will ask this month
I was trained by Emily Morse.Window sticker
Staff who finish the lessons get a certificate. The store gets a window sticker.
Nalpac does the selling.
Nalpac is one of the big distributors that adult stores buy their products from. They own Entrenue and just bought Holiday, so they already talk to hundreds of stores every week.
Nalpac pays us every month.
Nalpac pays SWE a monthly fee for every store that has the kit. Nalpac sells it to its stores as a monthly add-on and keeps whatever it charges on top. Everyone makes a piece, and we only deal with one company.
Nalpac pays us $20 per store, per month
100 stores = $2,000 a month ($24,000 a year). 500 stores = $10,000 a month ($120,000 a year). We set the real price with Nalpac.
The emails and the questions.
When a shopper scans the counter card and asks Emily a question, they give us their email. Now we know them and what they care about.
- The emails become the audience for Emily's webinars, workshops, live shows and, later, retreats.
- The questions tell us what people really want to know, by city, for podcast topics and the newsletter.
- The stores know Emily's name, so booking her for in-store events gets easy.
Every store becomes a breeding ground for SWE events.
The kit pays us monthly. The bigger prize is who it brings in: people who walked into a sex store on purpose, now on Emily's list, next to the podcast and newsletter audience.
And it loops: stores that see their shoppers go to Emily's events want to host her, which brings in more shoppers.
Three kinds of events.
Ask Emily Live
Better Sex Night with Emily
Emily's Retreat
Four small steps to get started.
| Step | Who | What it takes |
|---|---|---|
| 1 · Say yes to the idea | Emily, Ben | A 20-minute talk |
| 2 · Pitch Nalpac | Brian, Ben | A short one-page pitch (we'll write it) |
| 3 · Film the lessons | Emily | One filming day, about 2 hours on camera |
| 4 · Approve the wording | Emily | On a regular Thursday approval day |
Everything behind the kit.
For us, not for Emily's first read. The store hub, the lessons, the counter pieces, trade press, expos, the other ways it makes money, the roadmap and the scorecard.
One page where a store gets everything.
Stores sign up through Nalpac, then use their own hub for the lessons, their QR codes, the monthly kit and their numbers.
Your shoppers have questions. Emily has answers.
Staff lessons, counter cards and a monthly topic kit from sex educator Emily Morse. Included with your Nalpac add-on.
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Five-minute lessons staff actually finish.
Filmed in one day with Emily. Each is a short video, three takeaways and a three-question quiz. Pass all eight and the staff member gets a certificate.
SWE Trained
Completed all eight lessons in shopper education with sex educator Emily Morse.
| # | Lesson | What staff walk away with |
|---|---|---|
| 1 | Making shoppers comfortable | Opening lines that don't embarrass anyone. |
| 2 | First vibrator | Three questions that find the right first toy. |
| 3 | Lube 101 | Water, silicone, oil: what each is for. |
| 4 | Couples shopping together | Helping two people agree. |
| 5 | Pain, dryness and menopause | What to say, and when to point to a doctor. |
| 6 | Anal play basics | Safety first: prep, flared bases, go slow. |
| 7 | Talking about pleasure without shame | Emily's warm, clear language. |
| 8 | Care, cleaning and materials | Body-safe materials in ten seconds. |
Upkeep: we batch-film a year of monthly 1-minute videos in the same day. The lessons and quizzes run on our site, so there's no course software to manage.
Emily on the counter, and nobody's brand on the shelf.
Print-ready files per store. Each QR code carries the store's tag, so every question is credited.
New to vibrators? Start small, start simple.
Pick one with a few settings you can feel, not fifty you'll never use.
Silicone toy? Water-based lube.
Silicone lube can wear down silicone toys over time.
Shopping as a couple?
Each pick one thing you're curious about. Start there.
From the counter to a seat at Emily's event.
One ask at every step.
Free reach to every store owner, once a week.
The Press Release Builder in HQ makes the releases. XBIZ and StorErotica publish them in their daily emails and print.
Sex Educator Emily Morse Launches Education Program for Adult Retailers
LOS ANGELES — Sex With Emily today launched SWE for Stores, a monthly program that gives adult retailers staff lessons, counter materials and a topic kit from sex educator Emily Morse, available through Nalpac.
"[Emily quote]" said Emily Morse, host of Sex With Emily. [Draft quote: needs Emily's OK]
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| Week | Headline (working) |
|---|---|
| 1 | Emily Morse launches education program for adult retailers |
| 2 | What shoppers ask when they think no one's listening |
| 3 | Eight short lessons for store staff, from Emily Morse |
| 4 | The SWE Holiday Gift Guide |
| 5 | First stores certified "SWE Trained" |
| 6 | Emily to host "Ask Emily Live" for store shoppers |
Where owners and buyers are, in one room.
We don't need a big booth. Emily on a stage for 30 minutes, and a table where stores sign up.
Shows to target
- ANME (Burbank, January and July)
- XBIZ Show (Los Angeles, January)
- Distributor open houses, through Nalpac
The kit is the start. The audience is the business.
| Stream | Who pays | When |
|---|---|---|
| Monthly kit fee | Nalpac, per store (later other distributors) | From launch |
| Chain licenses | Chains, yearly, to train their staff | After the Nalpac pilot |
| Ticketed events | Shoppers: workshops, live shows, tour dates | Spring 2027 |
| Emily in-store appearances | Stores that want to host her | Once stores know her |
| Retreats | Guests who came to a live event | Later 2027 |
| Sponsored lessons | A brand pays for production; content stays neutral | Maybe, only if stores still trust it |
Build, pitch, prove, launch, earn.
Build
- Emily and Ben say yes
- Counter card + talkers
- Store tags on Ask Emily
- Nalpac pitch written
Pitch + film
- Pitch Nalpac
- One filming day
- Store hub + quizzes
- Release #1
Pilot
- 10–20 Nalpac stores
- First counter questions
- January kit goes out
Launch wide
- All Nalpac stores
- Expo talk or floor
- First "Ask Emily Live"
Earn
- First ticketed workshop
- Tour-city tie-ins
- Chains + next distributor
What "working" looks like by April.
| Measure | Where it comes from | Target by end of April 2027 |
|---|---|---|
| Stores on the kit | Nalpac report | 100 |
| Staff certified | Quiz completions | 250 |
| Questions from store counters | Ask Emily, tagged by store | 1,500 |
| New emails from stores | Klaviyo, source = store | 1,500 |
| Webinar sign-ups from store shoppers | Registrations | 500 |
| Paid event tickets from store shoppers | Ticketing, tagged | 150 |